Integrated Marketing Communication Mix Strategy
How do the various components of the marketing communication process come together and work for you.
Integrated marketing communication mix strategy. Integrated marketing communication can mean many things. Learn how small and large businesses can manage marketing communication mix elements for optimum effectiveness. An integrated marketing communication approach ninth edition bonnie b. Engel on amazon.
The marketing mix also known as the 4 ps of marketing is the combination of product price place distribution and promotion. An integrated marketing campaign helps customers access the type of advertising they want and creates cihesive branding. The marketing mix is the collection of ways a company markets itself and even small businesses will include at least a few marketing techniques in their mix. Research in business and economics journal 1 impact of integrated marketing communications mix imcm in small to medium enterprises smes in zimbabwe as a marketing.
Marketing strategy is a long term forward looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
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